Director, Brand Marketing /Communications

Reporting to the VP, Communications and Consumer Marketing, this position is responsible for the strategy and implementation of the overall ILI brand across all media. It will lead all efforts at creating a unified ILI brand to all external audiences and distribution partners and will ensure a consistent message, look and feel across all communications. This position will be responsible for building multi marketing channel communication strategies for key projects and working with the creative team(s) to develop graphic identity and messaging.
Responsibilities:
· Develop and implement a consistent ILI brand and image to build market awareness for all target audiences. Make recommendation s to the creative team members and to Technology Marketing to ensure implementation of recommendations across all media.
· Direct the creation and implementation of the advertising and public relations strategies.
· Responsible for the content of consumer websites. Analyzes results and identifies improvement opportunities. Partners with Marketing Technology and eDG to ensure the effectiveness of the website.
· Acts as overall architect for the packaging design and delivery of all marketing collateral. Coordinates with their peers in design and writing and with the product/distribution marketing teams to deliver effective marketing programs that drive revenue growth.
· Responsible for identifying and building the overall selling system with input from peer marketing team members. The role articulates the identified needs and ensures that the creative services department delivers the appropriate end product.
· Responsible for developing metrics to measure the effectiveness of the marketing and selling system. Analyzes the results and offers recommendations and identifies opportunities to improve the effectiveness, as appropriate.

Requirements:
· 7+ years of marketing communications and brand marketing strategy development and implementation.
· Proven ability to direct creative, both messaging and design, to ensure that deliverables are of the highest quality.
· Working knowledge of multi-channel advertising, PR, website development and e-Marketing strategies.
· Ability to develop a working understanding of the business and products to have a meaningful engagement and dialogue around strategic issues.
· Experience with financial services mandatory. Must have a solid understanding of an advisor led sales process.
· Ability to direct and manage multiple (both short and long-term) initiatives simultaneously.
· Proven ability to interact and engage in substantive dialogue with all levels of the organization. Must have outstanding collaborative and communication skills.
· Must have successful track record of developing win/win successful partnerships in a competitive environment with limited resources.
· Demonstrated ability to work independently.
· Possess exceptional ethics, excellent judgment, and a desire to win.

To apply for this position, copy/paste the following URL into your browser:

http://ars2.equest.com/?response_id=8ee338704948e22319671654fd577c99